Apple loses its direction with iPhone 5 maps
When I first heard that Apple was ditching Google Maps on iPhone for its own in-house maps application I had misgivings. It turns out that I was right.
Apple is a great company which makes great products. Even more amazing is that this company is the most valuable company in the world, yet it makes just three or four basic product lines.
Unfortunately, Apple, like Microsoft before it, is in danger of falling victim to its own greed.
Microsoft had two basic product lines that were hugely profitable – Windows and Office. Despite the fact that these product families were producing obscene profits, which were steadily growing with the market, Microsoft wasted huge amounts of money trying to get into markets where it didn’t belong.
Likewise, Apple is in danger of making the same sort of mistakes. There are areas that Apple is venturing where it should not – probably because it has so much cash it doesn’t know what to do with it all.
Two huge areas which spring to mind are Apple’s stoushes with Adobe and Google.
When I bought my iPad 2, it was a constant source of irritation to discover that it would not play native Flash files because of issues Apple was having with Adobe.
