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When Will Google Do Hardware?

September 5th, 2008 Leave a comment Go to comments

The world of computer technology is an ever-evolving one. The companies that stick to their guns and only do what they feel comfortable doing, well, they don’t last. It’s the ones that adapt to the marketplace, adjusting to the prevailing interests of the populace, that truly find continued success. Google has done a fantastic job at this.

Take Apple, for example. Twenty years ago, it was pretty obscure to find someone using a Macintosh computer. While Apple still has a long way to catch up compared to Windows-based PCs, they’ve certainly made a lot of headway into the mainstream by offering attractive looking computers and other products. You simply cannot deny the stunning beauty of a freshly unpackaged MacBook, and let’s not even get started on the absolute dominance that the Apple iPod enjoys. In some ways, Microsoft can also be thought of in the same way, adjusting the Windows platform to better suit our emerging needs. Windows Media Center, for example, was developed by Bill Gates and the rest of the Redmond, Washington-based team realized that most people are not inundated with spreadsheets and databases, spending much more time on their comptuers listening to music, watching videos, and sorting through photographs.

It’s not a new development to see companies change their focus or expand their portfolio into areas that they, up until that point, had not previously explored. Apple entered the MP3 market with the iPod having never really worked on any portable electronic devices and look at how they’re doing with that today. Apple is trying to do it again with the hotly anticipated iPhone, and we have no real reason not to believe that it will be a big hit for the organization based out of Cupertino.

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